Bachelor of Arts (B.A.) in Management, Specialisation: Artificial Intelligence

About the course

A six-semester (180 ECTS) management degree with a specialisation in artificial intelligence. It moves from business basics, data analysis, strategy and leadership to AI, content automation, digital marketing and business intelligence, then entrepreneurship and a bachelor thesis. Teaching is on campus with practical projects, and the fifth semester is a compulsory internship (25 ECTS).

Entry requirements for Irish students

• Macromedia asks for a school-leaving certificate that gives entry to universities or universities of applied sciences. It publishes no rules specific to Ireland. Under German (KMK/anabin) rules, the Leaving Cert gives entry only with six subjects: at least two at Higher Level with H5 or better, the rest at O6/H6 or better, including two languages and Maths. For business and economics you also need Higher Level Maths at H5. Confirm with Macromedia admissions before you apply.
• No entrance test or interview is listed. You apply online with your school certificate, a CV, a motivation letter and a copy of your passport, and there is no numerus clausus.
• English: Macromedia asks non-native speakers for TOEFL iBT 72, IELTS 6.0 or the Burlington VTest. It does not say whether Leaving Cert English counts, so ask admissions to confirm that native speakers educated in Ireland are exempt.

How to apply

1. Check your Leaving Cert subjectsCheck that you meet the German rule: six subjects, two at Higher Level H5 or better, and Higher Level Maths at H5 for business. Ask Macromedia (international@macromedia.de) to confirm you are eligible.
2. Apply onlineFill in Macromedia’s online application and upload your certificate, CV, motivation letter and passport. Admission is rolling. In 2026 the deadline for an October start was 30 September.
3. Talk to the advisory serviceMacromedia’s student advisory service contacts you after you apply. Send an English test result, or get written confirmation that you are exempt.
4. Sign the study contractIf you get an offer, check, sign and return the study contract and pay the EUR 699 registration fee. Arrange housing in Berlin or Munich before term starts on 1 April or 1 October 2027.

Costs

• EUR 6,000 per semester (EUR 12,000 a year) plus a one-off registration fee of EUR 699, so about EUR 36,699 for the full six semesters, according to the international price list (January 2026). The price list does not give separate EU and non-EU fees, and fees may change for 2027. The programme page says you can pay per semester, monthly, in one payment, or as a deposit plus monthly payments.

At a glance