DC240 · Level 8 · 4 years

Marketing, Innovation and Technology

Dublin City University · Dublin

2026 Round 1 points

465

Down 19 points since 2023 (484).

How do your points compare?

Don't know your points? Use the CAO points calculator.

About this course

This is a four-year marketing degree with a technology and innovation focus, known as MInT. It aims to prepare you for marketing roles in technology-driven organisations.

How long
4 years
What you study
Early years cover business analytics, economics, marketing, digital marketing, web design, sales and international marketing. Final year includes business strategy, AI and sustainable innovation, high technology entrepreneurship and marketing management.
Placement and abroad
In Year 3 you do a paid full-year work placement (INTRA) or a study abroad year.
Where it can lead
Roles include brand manager, digital marketing manager, technology product manager, innovation manager and PR manager.
Who it suits
Suits students who are creative and curious about technology, and want a marketing career in fast-changing industries.

Summary written by FindMyCollegeCourse.ie from the college's own course information. Check the college website for full details.

About Business and administration

Management, finance, and marketing strategies

Learn how businesses operate and are managed. This field covers various business topics such as finance, marketing, human resources, and operations. Students will learn skills in strategic planning, organizational behavior, and decision-making. E.g. Commerce, Business Studies, International Business.

Points history

2023484202447720254872026465

Round 1 points by year

YearRound 1Final (end of season)Middle student
2026465Published after the final round
2025 487487498
2024 477477498
2023 484484511

Round 1 is the points needed for a first-round offer. Final is the lowest points offered a place after all rounds. Middle student is the points of the student in the middle of everyone who got a place. * means not everyone on those points got a place (random selection). Source: CAO points lists.

Subject requirements

  • English or Irish: Higher H7 or Ordinary O6
  • Mathematics: Higher H6 or Ordinary O4

These are the course's own subject requirements. You also need to meet the college's general minimum entry requirements.

See the course on the Dublin City University website ↗

Is Marketing, Innovation and Technology right for you?

Points tell you if you can get in. They don't tell you if you'll enjoy it. The CAO Interest Test matches your interests to more than 1,400 CAO courses, including courses in Business and administration, and shows which ones fit your points.

Take the CAO Interest Test Try the free test first

Points and course details change every year. Always check cao.ie and the college website before you fill in your CAO form.