DK712 · Level 7 · 3 years

Digital Marketing and Public Relations

Dundalk Institute of Technology · Rest Of Leinster

2026 Round 1 points

206

Points have stayed about the same since 2023.

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About this course

This Level 7 degree combines digital marketing with public relations and communications. It uses an industry focused approach to prepare you for work.

How long
3 years
What you study
You study content creation, social media, digital marketing, PR, advertising, branding, consumer behaviour, market research and sales, along with business basics like accounting and management. Lectures link to real workplace problems, and electives include languages.
Placement and abroad
In year 3 you can do a 12 week work placement or a study abroad semester with Erasmus.
Where it can lead
Roles include brand manager, social media manager, SEO specialist and CRM manager, and you can progress to the one year Level 8 BA (Hons) in Global Marketing and Strategic Communication with a GPA of at least 50%.
Who it suits
Suits students who enjoy social media, creative writing and communication, and like the business side of marketing.

Summary written by FindMyCollegeCourse.ie from the college's own course information. Check the college website for full details.

About Business and administration

Management, finance, and marketing strategies

Learn how businesses operate and are managed. This field covers various business topics such as finance, marketing, human resources, and operations. Students will learn skills in strategic planning, organizational behavior, and decision-making. E.g. Commerce, Business Studies, International Business.

Points history

2023208202415620252026206

Round 1 points by year

YearRound 1Final (end of season)Middle student
2026206Published after the final round
2025 AQAAQA347
2024 156156362
2023 208231383

Round 1 is the points needed for a first-round offer. Final is the lowest points offered a place after all rounds. Middle student is the points of the student in the middle of everyone who got a place. * means not everyone on those points got a place (random selection). Source: CAO points lists.

Subject requirements

  • Mathematics: Higher H7 or Ordinary O6 or Foundation F2
  • English or Irish: Higher H7 or Ordinary O6

These are the course's own subject requirements. You also need to meet the college's general minimum entry requirements.

See the course on the Dundalk Institute of Technology website ↗

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Points and course details change every year. Always check cao.ie and the college website before you fill in your CAO form.