DK818 · Level 8 · 4 years

Digital Marketing & Strategic Communication

Dundalk Institute of Technology · Rest Of Leinster

2026 Round 1 points

263

Down 11 points since 2023 (274).

How do your points compare?

Don't know your points? Use the CAO points calculator.

About this course

A Level 8 degree that combines digital marketing with strategic communication. You learn how organisations reach and engage people online.

How long
4 years
What you study
Year 1 covers digital marketing, PR and advertising, writing for digital media and basic accounting. Year 2 adds PR campaigns, market research, consumer psychology, sales and branding. Later years cover marketing communication management, event management, global marketing strategy, crisis management and ethics.
Placement and abroad
In Year 3 you can do a 12 week work placement or study abroad with Erasmus.
Where it can lead
Careers include social media manager, digital marketing manager, brand manager, SEO specialist, CRM manager and strategic communications manager.
Who it suits
Suits students who are creative, like writing and social media and are interested in how brands communicate.

Summary written by FindMyCollegeCourse.ie from the college's own course information. Check the college website for full details.

About Business and administration

Management, finance, and marketing strategies

Learn how businesses operate and are managed. This field covers various business topics such as finance, marketing, human resources, and operations. Students will learn skills in strategic planning, organizational behavior, and decision-making. E.g. Commerce, Business Studies, International Business.

Points history

2023274202428920251842026263

Round 1 points by year

YearRound 1Final (end of season)Middle student
2026263Published after the final round
2025 184240329
2024 289255380
2023 274274377

Round 1 is the points needed for a first-round offer. Final is the lowest points offered a place after all rounds. Middle student is the points of the student in the middle of everyone who got a place. * means not everyone on those points got a place (random selection). Source: CAO points lists.

Subject requirements

  • Mathematics: Higher H7 or Ordinary O6
  • English or Irish: Higher H7 or Ordinary O6

These are the course's own subject requirements. You also need to meet the college's general minimum entry requirements.

See the course on the Dundalk Institute of Technology website ↗

Is Digital Marketing & Strategic Communication right for you?

Points tell you if you can get in. They don't tell you if you'll enjoy it. The CAO Interest Test matches your interests to more than 1,400 CAO courses, including courses in Business and administration, and shows which ones fit your points.

Take the CAO Interest Test Try the free test first

Similar courses in Business and administration

Level 8 courses with the closest 2026 Round 1 points.

Points and course details change every year. Always check cao.ie and the college website before you fill in your CAO form.