TU953 · Level 8 · 4 years

Tourism and Digital Marketing

Technological University Dublin - Grangegorman · Dublin

2026 Round 1 points

251

Points have stayed about the same since 2023.

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About this course

This is an honours degree that mixes tourism, business and digital marketing. It looks at how tourism businesses such as hotels, attractions and tour operators use online tools to reach customers.

How long
4 years
What you study
In first year you cover tourism and travel, destinations, business communication and the basics of digital marketing. Later years add accounting, economics, management, marketing research and web development. Final year has a dissertation and modules on marketing strategy and sustainable tourism, plus electives such as event tourism.
Placement and abroad
There is a six-month work placement in Year 3, and you can also study abroad through Erasmus+.
Where it can lead
Graduates work in tourism marketing and sales, hotels, travel and online booking companies, event organising and tourism organisations, and can go on to postgraduate study.
Who it suits
Suits students who like marketing and social media, enjoy travel and tourism, and want a business degree with a practical digital side.

Summary written by FindMyCollegeCourse.ie from the college's own course information. Check the college website for full details.

About Personal services

Covers hospitality, event management, and sports leisure

Gaining knowledge and skills related to hospitality, travel, leisure, and various personal care services. This field focuses on customer service, business management, event planning, and the cultural aspects of tourism. E.g. Hospitality Management, Event Management, Culinary Arts, Sports and Leisure.

Points history

2023260202422720252462026251

Round 1 points by year

YearRound 1Final (end of season)Middle student
2026251Published after the final round
2025 246246329
2024 227227347
2023 260260351

Round 1 is the points needed for a first-round offer. Final is the lowest points offered a place after all rounds. Middle student is the points of the student in the middle of everyone who got a place. * means not everyone on those points got a place (random selection). Source: CAO points lists.

Subject requirements

  • English or Irish: Higher H7 or Ordinary O6
  • Mathematics: Higher H7 or Ordinary O4

These are the course's own subject requirements. You also need to meet the college's general minimum entry requirements.

See the course on the Technological University Dublin - Grangegorman website ↗

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