Global Sales and Marketing Bachelor (Bachelor of Arts in Business)

About the course

A full-time, three-year business degree taught entirely in English, focused on international sales, marketing and cross-cultural skills (189 ECTS). It includes a compulsory semester abroad in the 3rd semester at a partner university and a nine-week internship in the 6th semester; the top 30% of students can take a double degree with selected partner universities.

Entry requirements for Irish students

• FH OÖ asks for a general university entrance qualification (the equivalent of the Austrian Matura) and publishes no specific rule for the Irish Leaving Certificate. Austrian institutions judge foreign school-leaving certificates individually, often looking at the number of subjects and how many were taken at Higher Level. Upload your Leaving Cert results through the application portal for assessment and confirm with admissions (gsm@fh-steyr.at) before applying.
• No subject-specific knowledge is required. Admission is by a personal interview on MS Teams and an English language test, with a decision within two weeks of the interview.
• International applicants are asked for English proof of IELTS 6.0, TOEFL 78 or Cambridge B2. The university does not say whether Leaving Cert English counts, so check this with the programme office.

How to apply

1. Check your eligibilityEmail gsm@fh-steyr.at to confirm that your Leaving Cert subjects and levels are accepted, and whether you need an IELTS or Cambridge certificate.
2. Apply onlineApply through the FH OÖ application portal (bewerbung.fh-ooe.at) with a motivation letter, CV, school certificate, birth certificate, passport and photo. Early rounds for 2026 closed on 31 January, 31 March and 15 May, and the final round on 30 June.
3. Interview and English testDo a personal interview on MS Teams and an English test. You usually get a decision within two weeks.
4. Enrol and payAccept your place, pay €363.36 tuition plus €26.20 ÖH fee by 31 October, and start in September/October.

Costs

• EU/EEA students pay €363.36 per semester (€726.72 a year), plus the compulsory Austrian Student Union (ÖH) fee of €26.20 per semester. Fees cannot be paid in instalments; the winter-semester fee is due by 31 October. The university’s pages do not mention an application fee.

At a glance