BSc Business Management & Marketing

About the course

A three-year (six-semester), 180-ECTS business degree taught in English at Gisma’s Berlin campus. It is a marketing pathway of the BSc Business Management. Core modules such as Strategic Management, Financial Accounting and Statistics run alongside marketing modules such as Customer Behaviour, Market Research and Data Analytics, and Digital Brand Management. The Chartered Institute of Marketing (CIM) accredits the course.

Entry requirements for Irish students

• Gisma asks for a ‘general university entrance qualification’ and does not publish its own Leaving Cert rules. Under the German (KMK/anabin) rules, the Leaving Cert gives direct entry only if you have six subjects. At least two must be at Higher Level at H5 or better and the other four at O6/H6 or better. They must include two languages and Maths at O5/H6 or better. For business courses, German rules also require Higher Level Maths at H5 or better. LCA and LCVP are not accepted. Confirm your subjects with admissions.
• English: B2 level (IELTS 6.0 overall with no section below 5.5), or an equivalent TOEFL iBT, Pearson PTE or Duolingo score. Gisma publishes no exemption for Leaving Cert English, so ask admissions whether yours will be accepted.

How to apply

1. Check your subjectsBefore you apply, check that your expected Leaving Cert subjects and levels meet the German direct-entry rules for business, including Higher Level Maths at H5, and confirm this with Gisma admissions.
2. Apply onlineFill in the online application form linked from Gisma’s How to Apply page. Ask admissions which documents they need and when, including your final results and proof of English.
3. Get your offer and pay the depositOnce all your documents are in and you meet the requirements, you receive an acceptance letter. Pay the programme deposit to secure your place. Gisma lists both €1,500 and €3,000, so confirm the amount.
4. Arrange housing and travelEU citizens need no visa. Start looking for accommodation in Berlin early, and plan to arrive before the October 2027 intake begins.

Costs

• €13,825 a year (about €41,475 for the full three years). This is the published bachelor’s rate for 2026 intakes, and the fees page shows no separate EU rate. The 2027 rate has not been published yet. You pay a deposit to secure your place: the fees page says €1,500 for most international students, while the FAQ says all students pay €3,000, so check the amount with admissions. No application fee is listed. Fees can be paid in up to ten instalments.

At a glance