Bachelor of Arts in Management (Fashion Management)

About the course

A management degree focused on the fashion industry’s value chain from design to distribution, with trend analysis, brand development, retail strategy, fashion history and theory, materials and digital technologies. It runs over six semesters (180 ECTS) in English in Berlin and Munich.

Entry requirements for Irish students

• Macromedia asks for a certified secondary school leaving certificate that qualifies you for university entry. Under German rules (KMK/ZAB) the Leaving Certificate gives direct entry only with six subjects: at least two at Higher Level at H5 or better, the other four at H6/O6 or better, including two languages and Maths at O5/H6 or better. For business and economics subjects German rules also expect Higher Level Maths at H5. Macromedia publishes nothing specific on the Leaving Cert, so confirm with admissions before applying.
• No numerus clausus, entrance test or portfolio. You apply online with your school certificate, a tabular CV, a motivation letter, a copy of your passport or ID card and proof of English.
• English: you need an English proficiency certificate (TOEFL iBT 72, IELTS 6.0 or Burlington VTest are accepted). The university does not say whether Leaving Cert English or being a native speaker exempts you, so ask admissions.

How to apply

1. Check your Leaving Cert subjectsMake sure your six subjects meet the German rules, ideally including Higher Level Maths at H5 for a business subject.
2. Ask about English proofEmail international@macromedia.de to ask whether Leaving Cert English is accepted; if not, book IELTS (6.0) or TOEFL iBT (72).
3. Apply onlineSubmit the online application with certificate, CV, motivation letter, passport/ID and English proof by 1 April 2027 (summer start) or 1 October 2027 (winter start).
4. Sign the study contractOnce accepted, complete the study contract, pay the EUR 699 registration fee and find housing in Berlin or Munich.

Costs

• Private, state-recognised university: tuition starts at EUR 6,000 per semester (EUR 12,000 a year, about EUR 36,000 for the six semesters), plus a one-off registration fee of EUR 699. Fees can be paid per semester, monthly, as a one-off payment or as a deposit plus monthly payments; KfW loans (EU nationals) and a study-now-pay-later fund are also listed. Partial scholarships are offered. Rent in Berlin or Munich is extra.

At a glance