BA Business Administration – International Management & Marketing

About the course

A three-year (six-semester), full-time BA taught entirely in English, covering management and marketing, international business, digital business, organisational theory, strategic management, human resource management, and accounting and controlling. Teaching uses project-based learning and case studies.

Entry requirements for Irish students

• The university asks for the German Abitur, Fachabitur or an equivalent international qualification. Under German rules the Leaving Cert gives direct entry only with the right subject/level mix: six subjects, at least two at Higher Level H5 or better and the other four at O6/H6 or better, including two languages and Maths at O5/H6 or better. For business courses German rules also ask for Higher Level Maths at H5. Whitecliffe publishes nothing specific on the Leaving Cert, so confirm with admissions. LCA and LCVP are not accepted.
• No entrance test or portfolio is required for this programme; the decision is based on your school documents.
• English at CEFR B2 or above is required (IELTS 6.0, TOEFL iBT 74, Cambridge FCE, PTE Academic 59 or Duolingo 120), or you can sit the university’s own free English exam. The application form also lists ‘Native Speaker’ as an option, but Leaving Cert English is not named, so confirm with admissions whether it is enough. No German is needed.

How to apply

1. Check your subjectsMake sure your Leaving Cert subject and level mix meets the German rules, ideally with Higher Level Maths at H5 or better.
2. Apply onlineCreate an account on the Whitecliffe application portal, choose the Fall 2027/28 intake, and upload your passport, Leaving Cert results (or predicted grades) and English proof.
3. Get a decisionBusiness Administration decisions are issued within about one week. If you have no English certificate, ask about the university’s free English exam.
4. Accept and enrolAccept the offer, pay the €300 registration fee, sign the study contract and arrange Berlin accommodation before the October start.

Costs

• Private, state-recognised university. EU students pay €4,050 per semester, paid as six monthly instalments of €675 (about €8,100 a year). A one-off €300 registration fee is due when you accept an offer and sign the study contract. There is also a €226.80 per semester transport ticket charge. Fees shown are for Fall 2026 entry; confirm 2027/28 fees with admissions.

At a glance