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Bachelor in International Marketing

Jönköping University (Jönköping International Business School) · Jönköping, Sweden

100% taught in EnglishApply direct to the university, not the CAOGrades-basedTuition-freeMaths requirementInternship option
Duration3 years
StartsAutumn 2027
EntryGrades-based
Deadline (EU)15 Jan 2027
EU fee 2027/28No tuition fee

About the course

A three-year, 180-credit programme taught in English. The first year covers core business and economics subjects; years two and three specialise in marketing, including consumer behaviour, branding, digital marketing and strategy, with an elective semester for study abroad at a partner university or a 10-week internship.

Entry requirements for Irish students

  • Jönköping University accepts the Leaving Certificate for general entry. Nationally, University Admissions in Sweden asks for at least six subjects, with at least two at Higher Level. JU does not accept predicted grades, so you need your final Leaving Cert results.
  • Specific requirements are Mathematics 3b or 3c, Civics 1b (or 1a1+1a2) and English 6. JU’s guidance for Ireland says Ordinary Level Maths meets Mathematics 3b, and Ordinary Level Social studies, Economics, Sociology, History or Geography meets Civics 1b. It does not state a minimum grade, so confirm with admissions.
  • English: JU says Ordinary Level English meets English 6. University Admissions also accepts Ordinary Level grade O6 (or D) or better.

How to apply

  1. Check you are eligibleMake sure your Leaving Cert includes Maths, English and one of Social studies, Economics, Sociology, History or Geography. You need final results, not predicted grades.
  2. Apply between 16 Oct 2026 and 15 Jan 2027Apply at universityadmissions.se and choose International Marketing (confirm the 2027 application code on the programme page). JU Direct Application is open until 2 May 2027.
  3. Upload documents by 1 Feb 2027Upload your Leaving Cert results and a copy of your passport or ID card as proof of EU citizenship. For JU Direct, supporting documents are due by 15 May 2027; check the portal for any extra documents it asks for.
  4. Get your result and acceptuniversityadmissions.se results come out on 8 April 2027. Accept your place and plan the August start in Jönköping.
Deadline for Irish/EU applicants: Application code HJ-KU102 (confirmed on the autumn 2026 page; JU lists an autumn 2027 KU102 intake). For autumn 2027, the national round on universityadmissions.se runs from 16 October 2026 to 15 January 2027, documents are due by 1 February 2027 and results come out on 8 April 2027. JU Direct Application is open from 16 October 2026 to 2 May 2027, with supporting documents due by 15 May 2027..

Costs

  • No tuition fee and no application fee for EU/EEA citizens, including Irish citizens. The fee of SEK 345,000 for the programme (SEK 57,500 per semester) applies only to non-EU/EEA students. You must upload a copy of your passport or ID card as proof of EU citizenship.
JU does not accept predicted grades, and the Leaving Cert results come out after the deadlines. Irish students realistically apply once they have their results, for example in a gap year.

At a glance

CountrySweden
CityJönköping
LanguageEnglish
Apply viauniversityadmissions.se or JU Direct Application (university portal)
PlacesNot published
EntryGrades-based
Programme page ↗How to apply (bachelor’s) ↗Country requirements (Europe) ↗← Back to all European courses

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Checked against the official Jönköping University website: September 2026. Programme details are from the autumn 2026 page; JU’s how-to-apply page lists an autumn 2027 KU102 intake, so confirm details on the 2027 page. Always confirm details with the university before applying.